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- By Candice Mcintyre
- 03 Oct 2026
TikTok is introducing a updated setting that enables them to reduce the amount of AI-made videos appearing in their streams. This move comes as the service disclosed that it presently contains in excess of 1 billion AI-generated clips.
This change is undergoing trials over the following weeks before a widespread rollout. This advancement coincides with a rise in AI content, fueled by recent video-generation tools.
It has been noted that nearly one in 10 of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A large amount of this output is classified as mass-produced AI material, a term for inferior, factory-style content that is typically absurd or bizarre.
Based on user feedback that numerous viewers like content made with AI tools, including computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, according to their own choices,” said a company executive.
The service disclosed that there are presently 1.3 billion videos on its network identified as AI-generated. Collectively, in excess of 100 m pieces of content are uploaded to the app each day, making AI-generated material a minor part of its complete catalog.
Members will be able to reduce or increase the amount of AI-generated videos they view by opening the content preference feature in the platform and picking “AI-generated content”. Further subjects that currently be adjusted under the tool include politics, style, cosmetics, and choreography.
The platform’s rules require creators to tag lifelike AI-made content, and it forbids dangerous AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the app will henceforth attach an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is intended to stop users from seeking to evade the tagging system.
The platform is furthermore introducing a $2m AI literacy fund for professionals and groups to produce educational content about ethical AI use. This program will benefit charitable organizations specializing in teaching computer science.
TikTok has supported its safety measures, amid controversy over plans to cut jobs for hundreds of content moderators in Britain. The company is planning to cut a significant number of roles in its trust and safety department in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A senior executive explained that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most distressing content before it gets reviewed by people. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the past year due to reliance on its automated systems.
It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
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